Azamara Names Visionary Godmother of New Ship’s Voyage

Azamara Names Visionary Godmother of New Ship's Voyage

Azamara, the now independent premium cruise line, has named Beth Santos, founder and CEO of global community and lifestyle brand Wanderful, as patron of its new ship, Azamara Onward.

A travel industry changemaker who leads a community of more than 45,000 female travelers, Santos reinforces the cruise line’s commitment to Destination Immersion.


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Santos is a seasoned traveler who helps an inclusive community of over 45,000 women travel the world – aligning with Azamara’s mission to take guests to hidden destinations, inviting them to dive deeper with country-intensive itineraries, immersive land programs and overnight stays.

Santos will christen Azamara Onward in Monte Carlo on the evening of May 2, the first day of the ship’s maiden voyage. In keeping with maritime tradition, Santos will christen the ship with champagne as part of the official christening ceremony. The ship will then cruise for 11 nights stopping in Italian cities such as Florence, Rome and Amalfi, before ending with an overnight stay in Venice.

“As a travel industry leader with a commitment to inclusion and a passion for discovering destinations around the world, Beth is an ideal godmother for our new ship,” said Carol Cabezas, President of Azamara. “We are inspired by Beth’s ambition to shape the future of travel, and our decision to appoint her as our Patron reaffirms Azamara’s commitment to innovative and immersive cruise experiences. We look forward to the many ways which Beth can deepen our connection with women and destinations around the world as we continue to grow as an independent cruise line.

While living abroad in São Tomé and Príncipe, Santos started Wanderful in 2009 as a travel blog, aiming to capture the experiences of women traveling around the world. More than a decade later, Wanderful now connects over 45,000 female travelers through local events in over 50 cities around the world, group travel and its online social network.

The brand and Santos itself continually advocate for equity and inclusion in the travel industry, a mission that Azamara aims to support and elevate through this relationship with Santos. In addition to founding Wanderful, Santos created the Women in Travel Summit in 2014, an event for women and gender-diverse travel creators and entrepreneurs, which is now held annually on two continents.

Santos also launched the Bessie Awards, which honor influential women in the travel industry, and Wanderfest, the first major outdoor travel festival by and for women.

Ship Azamara
Azamara operates 700 passenger vessels. Here, a ship is in Amalfi, Italy. (Photo via Azamara)

Having first sailed at the age of two with her family, Santos appreciates that cruising can bring people together.

As a Portuguese-American, Santos is particularly excited about Azamara’s 16-night “Portuguese Pursuit Voyage,” which begins in Lisbon and ends in one of Santos’ favorite cities in the world, Rio De Janeiro, allowing travelers to explore many destinations that have been influenced by the Portuguese people and culture.

“I am honored to have been chosen as godmother to Azamara Onward,” Santos said. “I believe traveling is about challenging your preconceptions, trying new things, and taking the time to immerse yourself in a destination. I love that Azamara encourages travelers to do just that through carefully curated itineraries, intimate-sized ships, and overnight stays, creating moments for us to delve into the world around us.

Azamara is a premium cruise line and leader in Destination Immersion experiences. With a fleet of four ships, Azamara Quest, Azamara Pursuit, Azamara Journey and its newest ship, Azamara Onward, the cruise line takes travelers to renowned ports and smaller, hidden destinations.

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