Digital marketing

How to Collect Digital Marketing Data in 5 Easy Steps

How to Collect Digital Marketing Data in 5 Easy Steps

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In today’s world, data is one of the most valuable resources. The more information you collect about your customers or business partners, the better services you can offer them. But, how exactly do you go about collecting data? Do you just ask them? Maybe, for some basic information. But the best and easiest way to collect digital marketing data is to make the most of the internet!

Related: Why data is the most valuable resource in the world today

1. Establish the purpose behind data collection

Before you even start collecting data, decide what type of data you want and what purpose. What are your goals and what do you want to accomplish after accumulating the data? Answering these questions will in turn help you decide what data you should focus on collecting.

For example, if your business is an online store dedicated to selling women’s products, you will want to know which of these products are selling well in a given age group and which are not. This information will be useful when planning sales and predicting future earnings. It will also help you analyze the type of products your customers are looking for and the types that you should possibly stop selling.

Another example: if you’re looking for a particular type of audience to market to your product, you’ll need to collect information about the average person who regularly buys that product. Remember that establishing a clear purpose behind data collection leads to satisfying results.

2. Data collection should have a set schedule

When making preliminary plans for your data collection project, always remember to establish a clear timeline. Whether this delay is short or long should depend on the types of data you want to collect.

For example, it would be better to set up a long timeframe (the same goes for webpage visitor data) where you would collect the data continuously or over a few separate time periods.

If you need more data for a specific marketing campaign, it is better to opt for a shorter time frame over a defined duration. Remember to carefully time the start and end of the data collection period. Data collection time is critical, so always think twice before choosing one.

3. Choose a data collection method

Now that you’ve decided on the basics, it’s time to choose a collection method. To do so, consider the choices you have made so far and the stated intent of the data collection.

You have many options to choose from here; surveys, for example, allow you to immediately request information from your customer. Some of the most prominent and widely chosen alternatives are, in turn, online tracking and analysis of transactional data. It’s best to use the former when collecting primary data on the type of people who usually visit your webpage, how long they stay, what they find interesting, etc. Your hosting provider may collect this data, which you can then ask them to share. with you.

Analysis of transactional data will be a better choice if you manage an online store, for example. It will give you information on how many of your products have been sold, which ones are the most popular and who is buying them.

4. Collect data

If you have completed the previous steps, we can safely say that you have fully finalized the plan. Now is the time to implement it and see how it works. Once you have the plan, be sure to stick to it no matter what.

You can store and analyze your data in the DMP. In addition, you can create a calendar, which will allow you to check at any time how things are going and if everything is going according to plan. This would be extremely useful if you opted for a continuous method of data collection.

And remember, just because you shouldn’t completely abandon your plan doesn’t mean you can’t make changes and update it as conditions change. This is highly recommended!

5. Analyze the data and learn from it

After a while, you should collect enough data to put your findings to good use. In this case, it is time to analyze and organize them! This part of the process is crucial, as it will allow you to transform raw data into Valuable ideas. You will also be able to improve the marketing strategies you have used so far and change the direction of your business.

With this information, you will improve the quality of your services and offer even better products to your customers. Plus, you’ll have a better chance of attracting important clients that will help your business grow.

Do not hesitate to use the analysis tool integrated into your DMP. Once you understand the patterns that set one product apart from all others, implement your findings as soon as possible to strengthen your business!

Related: How to use real-time data to refine your business decisions

What types of data collection methods are there?

There are many types of data collection methods you can choose from. Here are the most important. Remember that each choice has its pros and cons, so choose wisely.

  • Surveys – ideal for acquiring data from customers themselves. It consists of a list of questions, and respondents can choose from a variety of options or answer using their own words. One of the cheapest and easiest data collection methods.

  • Online tracking – this method can be a good choice if you want to analyze the behavior of users who regularly visit your webpage. By placing pixels, you can track them as they travel through your platform. This method allows you to access your visitors’ data, as well as track their preferences.

  • Transactional data tracking — want to know which of your products are popular with your customers? Then this method is the right one for you. You’ll get insights into which products are selling well, which aren’t, and how often people are buying from you.

  • Online Marketing Analytics — This method of data collection is great if you want to analyze your marketing campaign. You can manage the software you used to place ads to learn all about which users clicked on them, when they clicked, what device they used, how long they stayed on your page, and more.

  • Collection of subscription data – activating the newsletter could be one of the best methods of data collection. You can also request additional information from people who want to join the partner program you offer. Not only is this method one of the most basic, but it also creates high-quality leads!

Related: The insane amounts of data we use every minute (infographic)


You have the choice between different data collection methods. While guides like these can be helpful, the road to successful data collection should be discovered only by you and specific to your business needs and goals.