Travel is experiencing the biggest revolution in a century

Travel is experiencing the biggest revolution in a century

As the world undergoes a revolution in the way we live and work, more and more people are mixing everyday life with travel. The ability and desire to live and work from anywhere was once seen as a short-lived opportunity at the start of the pandemic or something for young backpackers.

It is now a permanent reality for millions of American workers.

“This revolution is really about flexibility. Suddenly you can live anywhere, you can work anywhere,” Airbnb CEO Brian Chesky told the Skift Global Forum on Travel. He believes this massive adoption of remote working policies is driving the most significant shift in travel since commercial flights began in 1914.

With people in their 50s and 30s currently leading the ‘live anywhere’ trend, new remote work policies at unprecedented levels mean that at least 36 million Americans have the potential to become digital nomads, according to Skift. Their calculations concluded that even if only 6% of the group chose to take on more “workcations”, that would represent a billion dollar travel market.

Laptop-carriers, or travelers who plan to work while away, have scheduled twice as many trips during the 2021 holiday season. Companies are now competing for a share of their dollars, as these spenders have a above-average spending power, were twice as likely to increase their vacation budget, and added three or more days to their trip due to the ability to work remotely.

While there have always been pockets of Americans who have rented other people’s beach or lake homes, vacationing and staying in a hotel has long been the norm. Hotels still account for the bulk of leisure accommodation spending, but at the end of 2021, more than four in 10 travelers say they’ve booked a private rental for the first time during the pandemic, and they say they plan to Continue. About 75% of people who have booked a private rental for the first time say they will do so again, citing longer trips, home-like amenities and extra space to work.

Even though Americans have far less paid time off than other countries, they used to not even take it all. American workers leave an average of 29% of their paid vacation on the table. This melody is changing. Sixty-five percent of those with a fixed number of paid vacation days plan to use more vacation and personal days in the future.

Additionally, most Americans say they will take advantage of remote work policies by booking workcations, with parents even more likely to increase this style of combined travel.

Workers seize their new freedom of location, setting up an office anywhere with a reliable Wi-Fi connection. Whether it’s a room in a beach rental all summer long with their families or an Airbnb in a must-see beach destination around the world. In Q3 2021, 20% of all stays booked on Airbnb were 28 days or longer, and long-term family stays increased by 75% over the past two years.

“The promise of travel is freedom and flexibility,” the CEO of Airbnb said. It’s no surprise that these are also some of the forces behind The Great Resignation. People realign and redefine their lives according to their priorities.

Working in an office was demoted while people simultaneously promoted travel in their lifestyle hierarchy. Priceline research found that 72% of respondents appreciate not having to travel to the office so they can work from different locations. A recent Pew Center survey found that 60% of workers with possible remote jobs would like to continue working from home full-time or part-time permanently.

If you’re looking to attract or retain staff during The Great Resignation, location flexibility is an absolute must. Nearly two-thirds of people polled by Deloitte say they now expect more flexibility from their employers.

Additionally, Forbes reports that remote job postings receive 2.5 times more applications than other positions in today’s job market.