TripActions | European Business Travel News

TripActions |  European Business Travel News

Key information

Companies using the tool 5,000
Number of users/seats Not disclosed
Number of reservations processed annually Not disclosed
Total volume of transactions per year Not disclosed
Update frequency
type of company Online travel management platform
Main markets Global

Price model

Set-up costs Yes
Permanent fixed costs No
Transaction fees No


Air Partners with Saber and Amadeus for GDS content and works through Travelfusion for low cost carriers. It offers a direct connection with Southwest Airlines. It partners with several North American and European carriers for NDC content.
Accommodation Content for 1.2 million properties provided by multiple sources, including Direct Connect and partner ABC Consortia. Sources through Priceline Partner Network and Expedia Partner Solutions to deliver a robust content solution to customers.
Rail Inventory Eurostar, DB, SNCF Thalys, UK rail and Amtrak with pipeline on Renfe, Italo, SNCB, NS International, SJ and SBB.
Auto Sources of car rental content from GDS and Priceline. Inventory is sourced from over 35 agencies around the world and includes specially discounted prices. Also connects to over 5,000 black car services and integrates routes with Lyft, Uber and Grab.
NDC and other direct connections NDC with United and Lufthansa Group with other carriers in preparation. Direct connection with Southwest Airlines for self-service, early check-in and use of unused tickets.

Key personnel

CEO Ariel Cohen
CTO Ilan Twig
CPO Nina Herold
CMO Meagen Eisenberg
CRO Carlos Delatorre

What the company says

“TripActions manages booking, inventory and payment [and] spending in an all-in-one platform,” according to the company. TripActions rolled out its Liquid payment and spending platform in 2020 and expanded this functionality to Europe in 2021 through a partnership with Stripe to issue virtual chip cards and physical cards denominated in US dollars, British pounds and British pounds. euros in the region. It also strategically partnered with Lufthansa in 2021 to target small and midsize customers enrolled in the carrier’s SME discount programs with a version of the TripActions booking platform.
Asked about the company’s most important innovation in 2021, he identified the Covid information and documentation functionalities: “TripActions has integrated the health passport and Covid-19 change notifications, allowing travelers to download and manage documentation and stay informed of destination-specific restriction changes, right in the app. »

What buyers are saying

Buyers praised TripActions’ content-agnostic approach and ability to work with a single instance of the booking tool and content across all of these buyers’ program markets (which were heavy in Western Europe). They also noted the quick implementations of TripActions and that travelers like the user experience. More than one buyer specifically commented on TripActions’ willingness to “work with the needs of the business,” as one put it, and another said they negotiated a 90-minute lead time into their contract. days for additional feature requirements. Rapid technology rollouts were appreciated by buyers, but several noted that new features can be “buggy” when introduced, with the company prioritizing speed to market. Buyers commented on the system’s ease of access to travel and expense management data for program administration. They also welcomed the recently introduced Covid-19 health information and notifications.

What the consultants say

“The tool itself is very impressive,” a consultant told BTN Europe. Another said it was “a step ahead of the rest” in terms of mobile capabilities and chat features. But one consultant criticized the TripActions hype as being “mostly based on the sales pitch rather than people living with the tool.” The consultants speculated that TripActions’ acquisition of Reed & Mackay was at least in part a strategy to bring real travel and service expertise into the business. While TripActions claimed to be able to serve large multinational companies, consultants told BTN Europe that the technology/TMC lacked some basic requirements for these customers – in particular, that customer service and reporting quality were poor. TripActions’ sweet spot remains in the small and medium business market. That said, two consultants believed that over time, TripActions would pull through.